We’re Trace Effect, the creative strategy studio building culturally-fluent brands that leave a trace.
We’re expat-led, woman-owned, multilingual, multicultural, and entirely remote.
You don’t have to choose between sides.
Third Culture Strategy is designing from contradiction — not in spite of it.
OUR METHOD ?
Perception
WE LISTEN FIRST
Before we jump into ideas, we listen and understand who your people are, what they care about and whats happening in their world. No guessing — just real understanding.
We map out what your audience feels and needs (Empathy Mapping).
We dig into your brand’s story to find what makes it meaningful (Narrative Diagnostics).
We look at what’s happening in culture and society that might shape how your brand is seen (Political & Cultural Context Mapping).
Architecture
WE BUILD THE PLAN
We don’t just make slides. We build a clear brand strategy — this is where we make a plan to guide everything else.
We create a full Brand Strategy Manual.
We figure out the right name and message for your brand.
We align it all with your business and growth goals.
Expression
WE BRING IT TO LIFE
Time to show your brand to the world. We design how your brand looks, making sure everything tells your story — without losing its heart.
We design the full visual identity (logo, colors, style, etc.)
We shape your digital presence and marketing to feel just right.
We support you to launch and grow.
WHere they meet: Cultural fluencyBuilding brands that leave a trace.
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Brand Strategy & Positioning
Defines what a brand stands for, where it fits in the world, and how it differentiates from others.Naming
Creates memorable, meaningful names that reflect the brand’s personality and purpose.Tone of Voice & Messaging
Establishes how the brand speaks — its style, language, and key messages — across all platforms.Visual Identity
Designs the visual language of the brand, including logo, colors, typography, and visual style.Cross-cultural Strategy
Adapts brand presence and messaging to resonate across different cultural and social contexts.Multilingual Design
Ensures branding and communication work seamlessly across languages without losing intent or clarity.Creative Direction
Guides the overall creative expression of the brand, aligning all outputs with its identity.Events Development
Plans and develops brand experiences through live and digital events, pop-ups, and activations. -
Digital Strategy
Outlines how the brand shows up online — including goals, platforms, and content approaches.UX/UI Research & Strategy
Informs digital design by understanding how users behave and what they need.Multilingual Website
Website experiences crafted for audiences who speak different languages, without losing design coherence.Marketing & Content
Content and campaigns that bring value to the audience and reflect the brand’s voice.AI Integrations
Applies smart tools and automations to enhance user experiences and business efficiency. -
Packaging Development
Shapes how products are presented, balancing form, function, and storytelling.Marketing Assets
Creates branded materials to support campaigns, promotions, and launches.Merch Design
Designs branded merchandise that extends brand presence in tangible, useful ways.Stationery & Presentations
Branded communication tools that reflect the company’s personality and professionalism.Menu & Brochures
Printed materials that combine usability, clarity, and brand consistency.Print, Posters & Publications
Visual pieces that communicate the brand’s story through editorial and promotional formats.Product Design
Creates physical or digital products that align with brand values and user needs.UX/UI Design
Designs intuitive and visually aligned digital interfaces and experiences.Booths & Popups
Temporary spaces that immerse people in the brand world through design and storytelling. -
Multi-Market Research & Insights
Analyzes different markets to understand behaviors, gaps, and opportunities.Business Development Strategies
Defines actionable steps to grow the brand through partnerships, channels, or new audiences.Partnerships
Identifies strategic collaborators and co-branding opportunities that align with business goals.Launch Strategies
Plans impactful brand or product launches — from rollout timelines to creative assets.
WE ARE PART OF THE 0.1% OF AGENCIES
FOUNDED BY WOMEN.
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The human behind Trace Effect
Behind TRACE EFFECT is an uprooted citizen, rooted in purpose. Name’s Tracy but most call me Trace.
Just your born and bred expat here with hands full of rings! Coffee, dance breaks and travel are the fuel to the creative strategies I build with you. An expert of the multilingual, cross-cultural and endless timezones!
Cross-Cultural Specialist
Creative Strategist
REAL TALK FROM REAL PEOPLE
