TRACE EFFECT

We’re so busy working on client projects, we kind of forgot to launch our website…

Ironic isn’t it?!

Condom wrapper labeled 'Just Married' held by a hand against a dark background.
Person holding a smartphone displaying a website with 'lamma' text and an image of a purple door set in a stone wall. The background shows part of a black electronic device.
A stack of business cards with the word "immigrant" is placed on a cluttered desk. Nearby, there is a green stapler and a paper with text "To every expat that questioned that little emptiness inside of them." Architectural plans are visible underneat
Display booth setup with green panels and a purple counter labeled 'Global Mental Health Taskforce'. Features a table with chairs, a pamphlet, a potted plant, and a light wood floor.
Person pouring liquid from a metal funnel into a glass container
Person holding a wedding magazine featuring a black and white cover photo of a couple marked "Just Married"
Laptop screen displaying "Third-culture Levantine Cuisine" with food and drinks on a table in the background.
Mobile app screenshots for a co-working from home network, showing booking options, features, and location details on a red background.
Open green book with "KHABERNI" and Arabic text on cover, lying on a brown surface with visible page edges.
Open laptop on a green surface displaying a website titled 'Mental Health: A Basic Human Right' with menu options for About, Initiatives, Events, Podcast, and Contact.
A paper coffee cup with a lid on a wooden stool. The cup has Arabic and English text, "Flip the Cup," printed on it.
Laptop showing website about climate-smart homes for women on cinder blocks.
Stream of milk or cream being poured into a glass against an orange background.
Two smartphones on a purple background displaying an app related to politics. One screen shows the text "POLITICS GAMIFIED" with an image of people playing a card game, while the other displays a chat interface titled "Commence" discussing politics i
Savyn banner with slogan "Your human-first, science-backed neurotech platform" and brain graphic on blue background.
Person holding a smartphone displaying a wedding planning website with text, on a beach background.
Laptop on a rock displaying a presentation about Mediterranean travel.
Laptop displaying neuroscience wellness website on a wooden table at a conference or event with people in the background.

 Creative strategist 

for culturally-fluent brands

FRANCE

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UNITED STATES

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SPAIN

∙

GERMANY

∙

UGANDA

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UNITED ARAB EMIRATES

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AUSTRALIA

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SAUDI ARABIA

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CAMEROON

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CANADA

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MOROCCO

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LEBANON

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GREECE

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KENYA

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FRANCE ∙ UNITED STATES ∙ SPAIN ∙ GERMANY ∙ UGANDA ∙ UNITED ARAB EMIRATES ∙ AUSTRALIA ∙ SAUDI ARABIA ∙ CAMEROON ∙ CANADA ∙ MOROCCO ∙ LEBANON ∙ GREECE ∙ KENYA ∙

Building brands that leave a trace.

Orange line drawing of a hand showing a peace sign.

    • Brand Strategy & Positioning

    • Naming

    • Tone of Voice & Messaging

    • Visual Identity

    • Cross-cultural Strategy

    • Multilingual Design

    • Creative Direction

    • Events Development

    • Digital Strategy

    • UX/UI Research & Strategy

    • Multilingual Website

    • Marketing & Content

    • AI Integrations

    • Packaging Development

    • Marketing Assets

    • Merch Design

    • Stationery & Presentations

    • Menu & Brochures

    • Print, Posters & Publications

    • Product Design

    • UX/UI Design

    • Booths & Popups

    • Multi-Market Research & Insights

    • Business Development Strategies

    • Partnerships

    • Launch Strategies

In English, Arabic, French & Spanish

We’ve been at this for a while.

Orange line drawing of party popper

15+

Countries

4

Languages

25+

Brands

CREATIVE STRATEGIST

CROSS-CULTURAL SPECIALIST

Smiling person with curly hair and glasses wearing a white sweater, seated at a wooden table against a pink textured wall. 
Tracy

Just your born and bred expat here with hands full of rings! Coffee, dance breaks and travel are the fuel to the creative strategies I build with you. An expert of the multilingual, cross-cultural and endless timezones!

  • I worked with Tracy on my rebranding, and she was amazing! With just two weeks before my wedding season, I decided to change my company’s name, logo, and website—quite the deadline! As a graphic designer myself, I knew I needed someone fast and brilliant, and Tracy was the obvious choice. Beyond her design skills, Tracy brings strategy and business insight. She understood my brief instantly and delivered perfectly, right on time. Highly recommend her for anyone looking to elevate their brand!

    — Cybelle
    ALL-IN-ONE CREATIVE CO-PILOT

  • Tracy built us a beautiful brand that stands for the culture and sustainability we believe in. Like it was her very own brand!

    — Anthony
    ALL-IN-ONE CREATIVE CO-PILOT

  • Wow! Tracy really transformed the way I market my business. She helped me see marketing as a community building tool and asset for my business when strategized. It blew me away! I loved how easy it felt to collaborate and communicate.

    — Jave
    MARKETING & ENTREPRENEURSHIP COACHEE

  • Thanks for doing an excellent job with the branding! People’s feedback on it says volumes!

    — Johnny
    ALL-IN-ONE CREATIVE CO-PILOT

  • Having worked with Tracy as a coach, I can truly say that her advice and guidance have been beneficial in my complex journey of setting up my expatriate entrepreneurial activity. Her knowledge of legal and financial issues was crucial in informing my decisions. What sets her apart is her ability to address the often overlooked aspect of balancing personal and professional life.

    — Julien
    EXPATPRENEUR MENTEE

  • I had sent countless emails and have had no responses. I am very grateful for your help. I was worried and stressed when Creative Valley told me to approach you, because you are an expert. I’m so glad you were there to guide me.

    — Fernando
    EXPATPRENEUR MENTEE

YALLA!

LET US help you leave your TrACE…

Illustration of an exploding party popper with confetti.

and still forget to launch our own site…

BRAND & WEBSITE DEVELOPED   IN-HOUSE

2025   TRACE EFFECT, LLC. ALL RIGHTS RESERVED.