We’re Trace Effect, the creative strategy studio building culturally-fluent brands that leave a trace. We’re expat-led, woman-owned, multilingual, multicultural, and entirely remote.
Perception
WE LISTEN FIRST
Before we jump into ideas, we listen. No guessing — just real understanding.
EMPATHY MAPPING: Who are your people? What do they feel and need?
NARRATIVE DIAGNOSTICS: What’s your brand’s story?
POLITICAL & CULTURAL CONTEXT: What’s happening in the world that might affect your brand?
Architecture
WE BUILD THE PLAN
We don’t just make slides. We build a clear brand strategy — this is where we make a plan to guide everything else.
We create a full Brand Strategy Manual.
We figure out the right name and message for your brand.
We align it all with your business and growth goals.
Expression
We bring it to life
Time to show your brand to the world. We design how your brand looks, making sure everything tells your story — without losing its heart.
We design the full visual identity (logo, colors, style.)
We shape your website and content to feel just right.
We prepare everything for you to launch.
WHere they meet: Cultural fluency
WE ARE PART OF THE 0.1% OF AGENCIES
FOUNDED BY WOMEN.
Meet
Trace Effect
You don’t have to choose between sides.
Third Culture Strategy is designing from contradiction — not in spite of it.
Behind TRACE EFFECT is an uprooted citizen, rooted in purpose. Name’s Tracy but most call me Trace.
Expatpreneur-in-chief here to build you culturally-fluent brands that leave a trace. I speak, strategize, and design in English, Arabic, French, and Spanish.
Prepare for takeoff.. 1.. 2.. 3.. YALLA!
REAL TALK FROM REAL PEOPLE
